Lead Guitar’s co-founders, Brad Richter and Marc Sandroff, have led lives shaped by music and the guitar: Brad as a concert artist and composer, Marc as an entrepreneur who credits his career success to his study of classical guitar and the focus, confidence and discipline it gave him. As he traveled for concerts, Brad noticed unstructured school guitar classes that attracted a diverse swath of students popping up across the country. He saw in them the potential to engage disenfranchised students, if only they were designed with the same opportunity and academic integrity of school band and orchestra programs. At the same time, Marc was seeking a way to focus his philanthropic work on using music as a tool to keep kids in school. Lead Guitar was founded as their response.
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